Experience
Expert
Private practice
Private practice
- Market analysis, client analysis, CustDev interviews.
- Development of a brand strategy - naming, identity, tone of voice.
- Create an MVP and launch it on the market. Building CJM of a startup and its optimization. Working with a funnel. Increased ROI.
- Working with PnL and calculating unit economics. Performance strategy, lead generation, A/B testing, increasing LTV.
- Media activity, work with content.
- UX/UI design, layout on Tilda.
Marketing director
EF English First
EF English First
- Creation of a new brand UFirst (ufirst.ru) from scratch (brand strategy, naming, identity, tone of voice) and bringing the brand to the market.
- Testing hypotheses, re-splitting lead generation channels in conjunction with the performance team.
- Creation and implementation of 360 marketing strategy.
- Working with a funnel - analysis, evaluation and adjustment of efficiency.
- Work to increase LTV using retargeting, mailing letters, WA. Development of a loyalty program and a personal client account.
- Formation of a new marketing management structure. Implementation of a motivation system. Increasing the efficiency of the team.
- Successful experience in remote and hybrid management of a team of 10 people.
Developed and launched a new brand on the market. Created and implemented an anti-crisis marketing strategy.
Result: retained sales volumes during the crisis. Returned the motivation of the team.
Head of Digital Marketing and Advertising Department
Interprombank
Interprombank
- Development and implementation of a promotion strategy. Long-term and short-term planning, budgeting.
- Project work in the areas of contextual and media advertising, the purchase of arbitrage and the sale of abandoned traffic, SEO, SMM, SERM.
- Creation of landing pages and a new bank website from scratch, self-development of UX / UI.
- Work with Internet analytics systems (Google Analitics, Metrica) and budget optimization.
- Creation of a system of end-to-end efficiency analytics.
- Team management - recruitment, task setting, motivation, control and performance analysis.
- Working with offline traffic.
Created a bank marketing service and built processes.
Result: met the set KPI in terms of volume and ROI.
Experience
Self-employment / private practice / freelancing
- Promotion of Instagram accounts, Youtube channel.
- SMM, the formation of an opinion leader.
- Creation of photo-video content.
- Organization of blog-tours.
Head of Advertising Department
Probusinessbank
Probusinessbank
Created a marketing department for retail sales. Developed and implemented an advertising strategy for the banking network. As a result, he brought the group's banks to leading positions in the regions of presence.
Marketing and Advertising Manager
Moscow City Real Estate Service, HONKA
Moscow City Real Estate Service, HONKA
Developed and implemented advertising campaigns for realizable objects, provided a flow of customers to fulfill the sales plan on schedule.
Professional skills
- 20 years in sales and marketing, 16 years in management positions, 8 years in digital marketing.
- Successful experience in remote management of multi-format teams.
- Project management. Working with a budget. Creating a strategy.
- Creating an MVP, building a CJM and introducing a new brand to the market.
- Online and offline lead generation.
Education
Over the past 25 years, I have received a versatile education that helps to most effectively implement the most complex business tasks.
Moscow Institute of Psychoanalysis
Faculty of Psychoanalysis, Psychoanalytic Psychotherapy, Diploma
2023
2023
Moscow State Law Academy. O.E. Kutafina
Law and modern legislation. Legal regulation of advertising activities on the Internet, diploma
2017
2017
Moscow State University M.V. Lomonosov
Advertising and Marketing, Diploma
2006
2006
Moscow Power Engineering Institute
Technical physics, diploma
2003
2003
About me
My name is Pavel Eroshkin and I am an expert in sales and marketing.
I am passionate about travel and have already visited over 70 countries. I also climbed to Everest Base Camp along the route of the first climbers. In winter, I prefer surfing to skiing. I have been a yacht skipper since 2014. In addition, I sing and play the ukulele and guitar.
I currently live in Serbia.
I love project work and complex, complex tasks. I feel confident when solving new problems. The study of psychology and human behavior helps me find methods of influencing the opinion of a group of people or a specific individual in marketing projects.
It is important to me to feel proud to be part of a project, and I strive to ensure that every project I am involved in achieves its goals.
Thank you for visiting my page. If you would like a professional opinion or learn more about my skills and experience, please contact me. I will be happy to answer your questions.
I am passionate about travel and have already visited over 70 countries. I also climbed to Everest Base Camp along the route of the first climbers. In winter, I prefer surfing to skiing. I have been a yacht skipper since 2014. In addition, I sing and play the ukulele and guitar.
I currently live in Serbia.
I love project work and complex, complex tasks. I feel confident when solving new problems. The study of psychology and human behavior helps me find methods of influencing the opinion of a group of people or a specific individual in marketing projects.
It is important to me to feel proud to be part of a project, and I strive to ensure that every project I am involved in achieves its goals.
Thank you for visiting my page. If you would like a professional opinion or learn more about my skills and experience, please contact me. I will be happy to answer your questions.
